Skip to content
ASO Strategy

Turn keyword data into an ASO strategy.

Knowing which keywords matter is only half the job.

ASO Sensor helps you decide:

  1. What should I target?
  2. Where should I place it?
  3. What should I change first?
  4. What should I do next?
ASO strategyUS · App StoreWeek of 8 Sep
  1. Target

    expense tracker6 keywords · high demand · you rank #48
  2. Place

    SubtitleKeyword fieldScreenshot captions
  3. Change first

    Update subtitleHigh impact · 87% confidence · low effort
  4. Do next

    Review competitor XTheir new subtitle overlaps 14 of your keywords
Strategy Map

See your ASO strategy in one place.

Map keyword groups to the areas where they can contribute to your store presence.

Strategy map4 keyword groups · US · App Store
  1. Keywords
  2. Search intent
  3. Metadata / store assets
  4. Expected impact

Organize opportunities across

  • Title
  • Subtitle
  • Keyword field
  • Screenshot captions
  • Custom Product Pages
  • Localizations
  • expense tracker

    6 keywords · Track spending

    Expected impact: High
    • Subtitle
    • Keyword field
    • Screenshot captions
  • budget planner

    5 keywords · Plan a monthly budget

    Expected impact: High
    • Title
    • Custom Product Pages
  • bill reminder

    4 keywords · Pay bills on time

    Expected impact: Medium
    • Keyword field
    • Screenshot captions
    • Custom Product Pages
  • haushaltsbuch

    DE · 3 keywords · Track spending, in German

    Expected impact: Medium
    • Localizations

The Strategy Map is designed around placing keyword groups into relevant metadata and store-page opportunities.

Keyword Field Solver

Make every character count.

Build metadata options based on:

  1. Keyword opportunities
  2. Character limits
  3. Keyword coverage
  4. Relevance
  5. Duplicate removal
  6. Strategic trade-offs

Generate multiple options so your team can compare different strategies.

Keyword field solverUS · App Store · 100-character limit3 options

Keyword field · Option A

98/100 characters

billssavingsfinancespendingreceiptmoneymanagerincomedebtwalletcashbankfamilygoalstax

Duplicates removed
expensetrackerbudgetplannerAlready in your subtitle · 31 characters saved
Trade-off
Drops “invoice” (low relevance) to fit “family” and “goals”.
AMax coverage
Characters
98/100
Coverage
24 keywords
Relevance
High
BHighest relevance
Characters
89/100
Coverage
18 keywords
Relevance
Very high
CBalanced
Characters
95/100
Coverage
21 keywords
Relevance
High
Next Best Action

Don't just know what is happening. Know what to do next.

ASO Sensor prioritizes actions based on:

  1. Expected impact

    How valuable could the action be?

  2. Confidence

    How strong is the evidence?

  3. Effort

    How difficult is the action?

Priority

What should you do first?

Strategy Example

Your strategy as a weekly action list.

Next Best Action is a short weekly action list, instead of relying only on dashboards.

Why it's first

Update subtitle has high expected impact, 87% confidence and low effort, so it leads the week.

This week3 actions · ranked by priority8–14 Sep
  1. Update subtitleDo first

    Move “expense tracker” into your subtitle

    Impact
    High
    Confidence
    87%
    Effort
    Low
  2. Review competitor X

    Their new subtitle overlaps 14 of your keywords

    Impact
    Medium
    Confidence
    76%
    Effort
    Low
  3. Test keyword cluster Y

    6 related keywords with rising demand

    Impact
    High
    Confidence
    71%
    Effort
    Medium
Get started

Turn your ASO data into your next move.

Start with your app and discover your ASO opportunities.